Privacy Policy

1. Introduction

Cedar Valley Auto ("we," "us," or "our") respects your privacy and is committed to protecting it through our compliance with this Privacy Policy. This policy describes the types of information we may collect from you or that you may provide when you visit our website and our practices for collecting, using, maintaining, protecting, and disclosing that information.

2. Information We Collect

Information You Provide

We collect information you voluntarily provide, including:

• Name, email address, and phone number when you submit contact forms
• Vehicle preferences and search criteria
• Financial information for financing applications
• Trade-in vehicle information
• Communications you send to us

Information Collected Automatically

When you visit our Site, we may automatically collect:

• IP address and browser type
• Device information and operating system
• Pages viewed and time spent on the Site
• Referring website addresses
• Location information (with your consent)

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide customer service
• Process financing applications and vehicle purchases
• Send you information about vehicles that match your preferences
• Improve our website and services
• Analyze usage patterns and trends
• Communicate with you about promotions and offers (with your consent)
• Comply with legal obligations

4. Information Sharing

We may share your information with:

• Dealership Partners: When you inquire about a vehicle at a specific dealership
• Financial Partners: When you apply for financing
• Service Providers: Companies that help us operate our website and business
• Legal Requirements: When required by law or to protect our rights

We do not sell your personal information to third parties for marketing purposes.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect information about your browsing activities. You can control cookies through your browser settings, but disabling them may affect your experience on our Site.

Types of Cookies We Use:

• Essential Cookies: Required for basic site functionality
• Analytics Cookies: Help us understand how visitors use our site
• Preference Cookies: Remember your settings and preferences
• Marketing Cookies: Used to deliver relevant advertisements

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which we collected it, including to satisfy legal, accounting, or reporting requirements. Typical retention periods are:

• Contact inquiries: 2 years
• Financing applications: 7 years (legal requirement)
• Purchase records: 10 years

8. Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information
• Object to or restrict certain processing
• Data portability
• Withdraw consent where processing is based on consent

To exercise these rights, please contact us using the information below.

9. California Privacy Rights

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to know what personal information we collect and how we use it, the right to delete your information, and the right to opt-out of the sale of personal information.

10. Children's Privacy

Our Site is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

11. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to review their privacy policies before providing any personal information.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. Your continued use of the Site after any changes constitutes acceptance of the new policy.

13. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at: